Saturday, May 28, 2011
This photo is being routed around the internet as Notre Dame's rumored helmet for the September 10th "throw back" game at Michigan. While it's not exactly what the IRISH wore during the Kuharich years -- it's close enough. I have to admit I'm not a big fan of the green facemask... Looks like what Baylor wears.
Posted by Jim Small at 3:36 PM
LINK: CHANGIN' THE IRISH
Posted by Jim Small at 3:12 PM
I've spent much of my career telling stories for brands.
A marketing campaign for ESPNU -- ESPN's college sports network -- called "NEVER GRADUATE" caught my attention. Its intent is to tell alums and fans of college sports team that they can always feed their passion for their school at ESPNU.
I get it.
Yet, my first reaction to the campaign was this; "Why would a TV network that is devoted exclusively to college athletics, create the tagline; NEVER GRADUATE?
Then I realized ESPN doesn't care if student-athletes ever graduate from college -- they just care if these entertainers (excuse me, student-athletes) provide them with great programming while they're on campus over a one to five year period of their life. They could care less about the next forty to fifty years of the lives of these student-athletes.
I get it.
While I fully understand it's not ESPN's role in life to make sure student-athletes graduate from college -- that's up to the universities and the NCAA they send checks to. I would have thought there might be one senior executive in Bristol, CT who would have determined this isn't the best message to associate with college athletics: NEVER GRADUATE.
Unfortunately, they don't "have" to get it -- they just have to get you to tune-in.
Posted by Jim Small at 1:31 PM
Posted by Jim Small at 9:44 AM
Catholic Charities honored legendary University of Notre Dame president Father Hesburgh at their annual event in Boston. Father Ted couldn't make the event, so Father Jenkins accepted the award on his behalf. Here's a link to the story:
LINK: CATHOLIC CHARITIES HONORS FATHER TED
Posted by Jim Small at 9:27 AM
Drawing a comparison between Declan Sullivan's tragic death and Ohio State's knowingly breaking the rules -- AN ALL TIME LOW IN JOURNALISM. If you still call it that in Ohio.
I trust Notre Dame fans will do the right thing with the Cleveland Plain Dealer.
Posted by Jim Small at 9:20 AM