Media's Take: Notre Dame / Under Armour Deal

Took a lap around the worldwide web this evening to see what's being said about Notre Dame's announcement today that it has signed the largest deal ever between a brand and a university.  Here's what the media is reporting:

LINK:  ASSOCIATED PRESS

LINK:  SPORTS ILLUSTRATED

LINK:  CHICAGO TRIBUNE

LINK:  NBC SPORTS

LINK:  CBS SPORTS

Zach Martin "Top 20 Pick" -- Mike Mayock

Notre Dame football team captain Zach Martin is getting rave reviews as he practices for Saturday's Reese's Senior Bowl in Mobile, AL. 

Take a look at this!

LINK:  ZACH MARTIN

Under Armour's Work for Other College Teams

Notre Dame's switch to Under Armour became official this morning -- so while we wait to see what they create for the Fighting Irish, here's a few of the products they've created for the 12 colleges they're currently working with.

The Shamrock Series look for Notre Dame should be quite interesting!

Under Armour Stock UP 3.87% as of 2 PM ET

Under Armour's stock was up nearly 4% less than three hours after their announcement today that they had signed a ten-year agreement with the University of Notre Dame.

Folks, a 3.87% lift in their stock price is approximately a $330,000,000 increase in their company's value!

Think their shareholders are smiling right now?

LINK:  UNDER ARMOUR STOCK CHART

Replay: Notre Dame & Under Armour Deal !!!

At this very moment -- the folks in Beaverton, OR and athletic departments all over the country are talking about Notre Dame and Under Armour.

The University of Notre Dame and Under Armour just announced the largest financial deal ever between a brand and a university.  Deal highlights:

• Notre Dame has the option to take an ownership position in Under Armour (shareholder)
• Under Armour will outfit each of Notre Dame's 26 athletic teams
• Under Armour will incorporate Notre Dame into their global marketing efforts

At 11:33 AM ET -- the Under Armour stock price was up more than 2% since the announcement -- the impact of Notre Dame has already been felt!

This is a big deal. 

LINK:  REPLAY OF ANNOUNCEMENT

LINK:  ESPN COVERAGE