Is Notre Dame Doing the "Right" Thing?

I just ran across this story this evening -- and it caught me a little off guard.  Cathedral High School in El Paso, TX has been calling itself the "Fightin' Irish" since 1925.  And, over that time, they've been using the Leprechaun logo as well.

Today, the story broke that the University of Notre Dame has notified Cathedral that they must "cease" calling themselves the "Fighting Irish" and may no longer use the Leprechaun logo.  They can call themselves the "Irish"-- but that's it.

Now, having worked with the NBA, NHL, NASCAR, PGA, etc., -- I fully understand protecting your brand.  I also know that there are Catholic high schools all over America who have been calling themselves the Fighting Irish and using the Leprechaun logo -- for years!

All I can figure is Cathedral was selling the Notre Dame marks on apparel and merchandise -- and some ND Official Licensees (who pay to use the mark) who were in El Paso for the Sun Bowl started complaining -- and the University had no choice but to protect their marks.

Here's a link to the story:

LINK:  NOTRE DAME PROTECTING ITS MARKS