Wednesday, November 17, 2010

The Million Dollar Road Trip

The Million Dollar Road Trip, a national advertising campaign that promotes small businesses and entrepreneurship across America -- founded by Notre Dame alums; Walter and Patrick Hessert (Patrick on the left and Walter on the right, in photo) -- will pass through New York City this week as part of a yearlong cross-country tour.  In addition, the two "Domers" will host a tailgate at the Notre Dame vs. Army game this Saturday at Yankee Stadium.

The mission of the Million Dollar Road Trip is to inspire others to dream big and act boldly despite a poor economy.  The Notre Dame alums are traveling the nation in a bright blue Airstream trailer and sharing the stories of thousands of people from around the country who are continuing to take risk in pursuit of their passions.  Million Dollar Road Trip supports fellow entrepreneurs who the Hessert brothers meet on the road by awarding bi-weekly cash grants.  Recent recipients include: an ex-convict from Houston who started his own printing business using skills learned in prison classes; a high school Senior from Chicago's West Side who started a beverage company to pay for college; and a stay at home father in Iowa City who founded a gym in his garage.  Nominees are posted on their website (link below) where the public can vote for the most inspiring entrepreneur.

Over the course of the year, Walter and Patrick hope to sell $1 million dollars worth of advertising on the exterior of the Airstream and transform it into a mosaic of American businesses. Since the road trip's launch on July 4th, more than 120 businesses have purchased ad space on this traveling billboard. The Million Dollar Road Trip Airstream will cover over 40,000 miles, visit 48 states, pass through 50 of the nation's largest cities, and attend some of the most notable events in the country.  Good luck guys!  Here's a link to their website:

LINK:  THE MILLION DOLLAR ROAD TRIP