Two Notre Dame associate professors Zhi Da and Paul Gao just won the 2010 Crowel First Prize for outstanding research for their paper "In Search of Attention." The Crowel prize is awarded by the Quantitative Research Group at PanAgora Asset Management. Their paper suggested tracking aggregate search frequency on Google to determine investor attention -- and to help predict the stock market. Now, these two guys are "much smarter than me" -- so, I'm going to get out of the way here and let you link to what they're thinking:
LINK:
GOOGLE -- A STOCK MARKET PREDICTOR?
