At this very moment -- the folks in Beaverton, OR and athletic departments all over the country are talking about Notre Dame and Under Armour.
The University of Notre Dame and Under Armour just announced the largest financial deal ever between a brand and a university. Deal highlights:
- Notre Dame has the option to take an ownership position in Under Armour (shareholder)
- Under Armour will outfit each of Notre Dame's 26 athletic teams
- Under Armour will incorporate Notre Dame into their global marketing efforts
At 11:33 AM ET -- the Under Armour stock price was up more than 2% since the announcement -- the impact of Notre Dame has already been felt!
This is a big deal.
LINK: REPLAY OF ANNOUNCEMENT
LINK: ESPN COVERAGE
