The University of Notre Dame has been airing a number of TV spots the past few years under the banner of "What would fight for?" You'll see them every time the Irish play football or basketball on television. It's been a very unique way of "selling Notre Dame" to the world. Over the past year I've noticed a few more colleges attempting to follow Notre Dame's lead when producing their own TV spots. Here's a few of the ND commercials.
ADVANCEMENT OF MEDICINE
AGAINST THE ODDS